If we turn on TV and wait (not to long) for ads to come up, what do we see?
Majority of ads that appear on are part of what we call paid advertisement, which is of particular interest, because it is the advertisement that has to generate income for their owners. If there would be no income, there would not be any investment into these ads. This means that only companies with high margins can advertise. Lower profit margins companies often don’t have opportunity to advertise, meaning that only a part of all companies and businesses can advertise using mass media channels, like TV. We end up seeing advertisement for the same consumer driven products that we already very well know: a new car, a new yogurt, a new drink and on and on. By seeing the same ads over we get affected by availability bias, which states that we think most about things that we see the most.
Other things, products or services that are often ignored because they don’t get enough attention and air time, progressively become more important, because people just don’t think enough about them. There are simply not enough reminders. They are the things like education, idea that we need to save, and scientific progress.
Imagine if these ideas become more talked about in the world? Change that we so much need today would become a reality. People would cultivate all the right behaviors.
There is however a solution, which media companies would not like. Because air slots used for marketing often have very small costs cost (while in reality costing huge amounts of money to advertisers), what if media companies were obliged to donate half of their air slots to social responsible causes? There would be of course a overview of what is socially responsible and what is purely consumer oriented and the producers of campaigns that are necessary would only have to pay production costs for ads they wanted to air.
How different the world would be?