Behavior

Behavior

Controversial Stand Against Overpopulation – Why Judge Judy Has a Point

Have you heard of this controversial person called Judge Judy Sheindlin? She got famous for her reality TV program and her unconventional approach to law. Most people, especially these who know her, will dismiss much of what she is saying just because she is controversial. They will do it, in the same way, they will dismiss Trump. But for all…read more
Behavior

Self-Interest Bias

We often guided by self-interest. We are thinking from perspective of “I”, “me” and “what is there for me?” When we want something from other people it is so often so hard to get it from them, because other people are also guided by self-interest. They also don’t have time to think about you, as their thoughts are in “I”…read more
Behavior

Happiness #115 – Happiness Today and Forever

When I first started to teach people about how marketing affects their decision making, I have been working with alcoholics, financially broke people, overweight people, people with different addiction, like smoking and drugs and many others. I quickly realized that what these people really wanted was to know was not how to deal with their problems, but rather how to…read more
Behavior

Happiness #114 – Most Important Need

What is the most important need people have?   Abraham Maslow, influential 20th centaury psychologist, the most important need is physiological (published in 1943 in Psychological Review in Theory of Motivation). Physical needs entail everything that body needs to survive including air, water, and food, as well as objects like cloth and shelter (home), that will protect us from the…read more