Eventually everyone recognizes that some products are bad and they will stop using them. This is a part of a global awakening, but is it coming fast enough?
McDonalds and the Fast Food Industry is the obvious example where people progressively realize that these products are bad for them. Another obvious example is cigarettes and drugs. Another one is Coca-Cola and the soft-drinks industry generally speaking.
Still, finding 1 or 2 bad products is not enough. The trick is to understand which other products and industries are bad, because considering that there are few bad mainstream options out there, that we can practically assume that there are more.
Although I never have calculated this myself, I estimate that over 80% of all products in supermarkets are bad for us. We have alcoholic products, excessively sugared products, chemically altered products and so on. There are also purely useless products that we were led to believe that we need.
The dangers risk of not recognizing these products are high. Most of modern life problems are assigned to them, problems, such as obesity, depressed, loneliness and debt.
Despite the effort, these big companies are still in the business and are still making huge profits. Is the big awakening coming too slow than?
Well, for one, big companies are in the business because they are doing a lot of things right. They figured out things that are working and just keep on doing these things. For example, reading Confessions of an Advertising Man by one of the top Marketing experts in the world David Ogilvy, Ogilvy suggests to companies to find an effective way of selling their company and to stick to it, as opposite to always be looking for something new. This process can last for years and the reason it works is because there are always new people finding a well established products and using them, even if the majority of people are catching up with the fact that its bad for them.
In case of McDonalds, for example, if we are to go a big city McDonalds stores, we will find that mostly of McDonalds customers will be young people. We will see not find many older customers, because older people progressively realize that fast food is bad for them so they stop using it. However, young people are always appearing on the market and they want to try everything, so the companies are trying to get them as soon as possible.
To big to fail, applies also to many of these bad companies. When you are in 116 countries, with 36,000 restaurants worldwide, selling 75 burgers per second, McDonalds is not going anywhere anytime soon.
We are using bad products. It is not a secret. In case of Tabaco, 1/3 of people on the earth are estimated to use it. Drugs are also still a major issue despite the worldwide fight.
To try to take down a bad product is like to try to put down a tyrant or to stop a war. Everyone knows that these two thing are bad, but often there is no easy solution with dealing with them. In addition we live in a free market, so there is that.
To think of it, perhaps that this is why horrible organizations like ISIS are so popular. They are bad, and people know that they are, but they are doing a lot of things right things too, in terms of their Marketing. Their selling speech is well calibrated and tested with time. And while majority people will never associate with them, small amount of people will. This is why there is no permanent solution to ISIS, it will always exist in one form of another. Call in human nature.
But what is a person to do when he figures out that a single product is bad? Obviously, to stop, but that is often also tricky. Most people, as we very well know, can’t just drop smoking or using drugs. It is even harder to put a stop to a marginally bad products, which people have been using all their lives.
There are products that I use today, which I am sure to try and to stop using in the future and I have been working on myself for years already, so an average person with no expert education on the subject to do?