Recently I posted an article on my Facebook wall, which showed images of man made climate disasters.
Article showed several shocking images taken across the world and depictured them in a very painful way by showing how people, animals and our planet overall suffering because of the man made activities.
I apologize for posting this article. Only later did I realize that this article opposes principles of this blog.
This is, this blog does not oppose negative news about this world nor do I want people to live in a fantasy fairytale.
Rather, this blog is all about removing negative influence from Marketing and Media from our lives. The article in question, on the other hand, does the opposite.
Originally, I wanted to remove the article altogether from the blog. Instead I decided to use it as a case study:
1 – The problem with overdoing – One of the main reasons this blog opposes negative media is simply because there is already too much media that give negative news. Turn your TV on right now, read a newspaper or visit an online news channel and you are almost guarantied to find a negative piece of a news.
Why do companies like to give such a negative spin? Because it sells.
2 – Most popular news – Again and again I hear people telling me that they want to be informed about what is going on in the world today. They therefore go to traditional media (TV, radio, newspaper, internet news) to get this information, because traditional media brings global news.
The problem with this media is that while the news are global, they are selected for their emotional shock level. The more they can shock people, the more they will get to the first page. And what shocks people more than news about negative things happening around the world, celebrities and politics.
3 – Opposite of learning – Unfortunately, emotionally shocking images are rarely informative. We don’t learn much from watching news. In fact it is well documented that more often than not we are doing the opposite.
For example, TV is well known to reduce functionality of our brains, meaning that by watching TV we are actually becoming less smart.
Additionally, negative messages are bad for our health. Our brains don’t understand the difference between jokes and commands. It is all the same to them. Therefore, if we are to continuously watch negative messages our brain will take negative suggestions as a command to become negative. The problem with that is that negative emotions correspond to lover life expectancy. When was the last time continuous jealousy, anger, or pessimism brought anyone a positive results?
4 – Deep desires – What people really want to read is specialized knowledge, knowledge that will personally benefit them. This knowledge will depend on:
- People’s immediate surroundings (such as place where they live)
- Personal interests (what they
5 – Room for unknown – I have to say that most people follow life as it presents to them and as they are told to go through it. This is, they go to school, go to work, go out with their friends and eventually try to make family. This lifestyle leaves very little room for exploration. New things, like IPhones, are appearing and people want to read about them and experiment with them, so they look at traditional media for additional information.
Some other people look at rich to know what they should strive for. They take image of media to tell them what the limits of their desires are. They don’t know themselves.
Overall, this makes a very passive way of living, which leads to a lot of mistakes. These mistakes can be felt in your life today, like:
- Having extra undesired weight
- Having identity crisis by for example not knowing what life leads to or having tangible goals
- Not never having enough money or being in debt
- Having few friends and having trouble communicating with people who are in your life
6 – There is hope – While traditional media does not offer us valuable input and often misguides us, we can look for it elsewhere. What people should really be doing is getting information that is personally relevant. This is:
- People should disconnect from unproductive social inputs
- They should understand what is really important to them and not what other people say should be important to them
- Start getting informed and doing what makes them happy
Overall, after years of marketing traditional media knows how to have a hold on us. It knows very well how to distract us and capture our attention towards unproductive things. The trick is simple, to make a decision and disconnect from it, by understanding what is happening. It is like knowing a magic trick. It stops having powers over us.